Hello, my name is pronounced tuh-lee-duh. I build complex, high-stakes systems.
I align teams around real constraints to build products that support trust, clarity, and accountable decision-making in regulated and AI-assisted environments.
Expanding Advertising Access for Indie Authors
Broke a $35,000 barrier and provided advertising options to 600,000 authors who had not been able to promote their books on Amazon.
Amazon
Designing for Shoppers in a System Built for Advertisers
Redesigned the widgets that millions of shoppers see across Amazon's largest advertising product, with shopper trust as the primary measure of success.
Girl Scouts of the USA
Safe by Design: Girl Scouts' First Mobile App
Built Girl Scouts' first mobile app for girls ages 7–14. The constraint was safety. The challenge was making it something girls actually wanted to use.
Vercel V0
Decision Preparation for Patients and Caregivers
Helping patients and caregivers prepare for high-stakes medical appointments, anchored in deliberate scope constraints and risk-aware design.
Leadership Approach
I lead design by creating clarity in complex, high-stakes environments. I align teams around real constraints, de-risk decisions early through research and validation, and design systems that support trust and sound judgment when cognitive load is high.
Across enterprise, nonprofit, and regulated contexts, I’ve led end-to-end UX strategy and delivery for products where accountability matters as much as creativity. Learn more about my leadership approach.
Experience
